Packaging planning classification

Release time:2018.09.26 11:18   Views:   Author: Back to list

There are many kinds of products, various shapes and various forms, and their functions and appearances are also different. The so-called content resolution method, packaging is not an exception. Therefore, in order to differentiate products and planning convenience, we classify the packaging plan as follows

(1) According to product content

Commodity, food, tobacco and alcohol, cosmetics, medicine, cultural and sports, handicrafts, chemicals, hardware and appliances, textiles, children's toys, souvenirs.

(2) According to the packaging information

Different products, considering its transportation process and display role, so the application data is not the same. Such as paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton and linen packaging, cloth packaging and so on.

(3) by product nature

1, the sale of packaging

The sale of packaging, also known as commercial packaging, can be divided into domestic packaging, export packaging, gift packaging, economic packaging and so on. The sale of packaging is directly oriented to consumption. Therefore, in planning, there must be a precise positioning (the positioning of the packaging planning, which will be described later) to meet the product's appeal goals, and strive to be concise, convenient and practical, but also reflect Productivity.

2, storage and transportation packaging

Storage and transportation packaging is the packaging intended for the storage or transportation of the product. It is mainly transferred between manufacturers and distributors and stores, which facilitates product transfer and counting. When planning, it is not the point. Just indicate the quantity of the product, the date of delivery and the date of arrival, the address and the address.

3, munitions packaging

The packaging of munitions can also be said to be special product packaging, because it is rarely encountered in planning, so it is not specifically introduced here, nor is it the main point of this book.

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